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Peloton pulls ad with Chris Noth after sexual assault allegations emerge: NPR

Chris Noth attends a screening of “Three Christ” hosted by IFC Films and The Cinema Society in New York in January 2020.

Charles Sykes / Charles Sykes / Invision / AP


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Chris Noth attends a screening of “Three Christ” hosted by IFC Films and The Cinema Society in New York in January 2020.

Charles Sykes / Charles Sykes / Invision / AP

Peloton has pulled its new advert featuring “Sex and the City” star Chris Noth following sexual assault allegations against the actor in an article. published via The Hollywood Reporter on Thursday.

The article describes allegations by two women, who were chosen to be identified by pseudonyms, that Noth sexually assaulted them in separate incidents – one in 2004 and another in 2015. .

In a statement to the publication, the actor denied he assaulted the woman.

“The accusations against me by individuals I have met years, even decades ago, are completely untrue. These stories could be from 30 years ago or 30 days ago – they are not. always means no – that’s the line I didn’t cross,” Noth said in one statement arrive The Hollywood Reporter.

“The encounters went well. It’s hard not to question the timing of these stories. I’m not sure why they’re emerging now, but I know this: I don’t act. attack these women,” he added.

On Thursday, Peloton’s tweet with the Noth ad was taken down.

In a statement to NPR, Peloton said it was “not aware” of the allegations against Noth when the company first released the ad.

“Every allegation of sexual assault must be taken seriously. We were unaware of these allegations when we featured Chris Noth in our response to HBO’s reboot. We wanted to learn more, we have stopped promoting this video and hosting related social posts,” a company spokesperson said.

The exercise equipment company created an ad promoting the Peloton bike after a trial of And just like that, the Sex and the city restart.

In the first episode of the new series, Noth’s character Mr. Big – died of a heart attack after attending a 45-minute Peloton class. The company quickly created a version of the ad that featured Noth very much alive, ready for another bike ride.

Before the ad was taken down, it was viewed more than three million times, according to Newsweek.

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