Tom Holland plays Peter Parker in Marvel’s “Spider-Man: No Way Home”.
Disney
The domestic box office may have finally found a hero.
Marvel’s Neighborhood-friendly Spider-Man hits theaters again this weekend and promises to be hugely profitable for the movie theater industry. Conservative estimates suggest that “Spider-Man: No Way Home,” Tom Holland’s third solo as the iconic webslinger, will hit the $100 million mark in three days of release, but co-production export Sony The film is expected to hit nearly $130 million.
“‘Spider-Man: No Way Home’ is not only the most anticipated movie of the holiday season, but also the most anticipated movie of the year,” said Jeff Bock, senior analyst at Ex Exhibitionor Relations . “As we’ve seen from countless other superhero movies coming in 2021, audiences will not only break the opening weekend box office, but they’ll be able to stand it for months.”
“$100 million is a done deal. $150 million could be within its reach,” Bock said.
Any figure above $100 million would be a major milestone for the pandemic era, as the current record holder with the highest opening is Sony’s “Venom: Let There Be Carnage,” which earned about $90 million in October.
According to data from Comscore, Holland’s “Spider-Man: Homecoming” grossed $117 million in its three-day opening in 2017, and “Spider-Man: Far From Home” crossed the $92 million mark in 2019. , according to data from Comscore. Currently, the highest-grossing Spider-Man film is 2007’s “Spider-Man 3” starring Tobey McGuire in the lead role.
Box office analysts are more optimistic that the latest Marvel Cinematic Universe film could gross $200 million. Of course, the pandemic box office is extremely difficult to predict and the metrics, like advanced ticketing, was not as accurate in determining weekend opening times as in previous years.
Domestic box office receipts have recovered from historic lows in 2020, but are still far from pre-pandemic levels. Although many cinemas have made masks mandatory, not all audiences feel comfortable returning to the cinema. Movies aimed at older audiences like “No Time to Die”, “House of Gucci”, “The Last Duel” and “West Side Story” failed to attract audiences to theaters.
Movie franchises, on the other hand, attract a wide audience – especially those aimed at 18 to 40 year olds.
Kicked off by “F9” and “Black Widow,” the domestic box office is already up in 2021, and there’s hope that 2022 will continue that trend with films like “The Batman,” “Sonic the Hedgehog,” and “Sonic the Hedgehog.” 2″, “Doctor Strange and Madness’ Multiverse” and “Jurassic World: Dominion.”
The MCU has a solid track record at the box office and hits its demographic sweet spot, continuing to attract younger audiences to cinemas as well as other generations that have kept pace with the franchise for over a year. decade.
Add a charismatic Dutch in the lead role and months of conjecture about who might appear in the film and “Spider-Man: No Way Home” has the perfect storm of factors that could lead to a successful business. highest box office revenue in the pandemic era.
Shawn Robbins, head of media analytics at BoxOffice.com, said: “’No Way Home’ has captured the hearts of the cultural geek and it hasn’t even appeared yet. “Such films are a rare breed because they fuel rampant enthusiasm and speculation for months, and sometimes years.”
Like 2019’s “Avengers: Endgame,” fans will likely flock to theaters this weekend to see the film to avoid spoilers.
“The movie promises huge profits and a very unique hook that could forever change the course of the Marvel Cinematic Universe,” said Robbins.
Disclosure: Comcast is the parent company of NBCUniversal and CNBC. Universal released “No Time To Die” internationally while MGM handled the domestic release. Universal is also a distributor of “F9,” “House of Gucci,” and “Jurassic World: Dominion.”
