For all Disgusting talk about metaverse from companies like Facebook and Epic is the future of reality, many aspects of the concept already exist in sandboxes like Roblox. The problem with Roblox for them is that it’s a lawless border town, a town they don’t control. However, Roblox is very popular, so it’s popular with brands that don’t need to control, they just want to advertise the product. Join Nikeland, an official Roblox game from cobblers at Nike.
Launched this week, it’s a social space supposedly have inspiration from Nike’s corporate headquarters. In addition to running around, swimming, hurdles, racing and buying virtual Nike products, players can play minigames: The Floor Is Lava, Dodgeball, Tag, etc. You can also create your own minigames. What I’ve played seems pretty typical of a Roblox minigame ticket, albeit with a slick look and emblazoned with Nike’s iconic ‘dangerous water slide’ logo.
You can play Nikeland Free through Roblox.
Nike has a Fortnite minigame in 2019, when Epic’s battle becomes the hottest place to advertise your products to kids. Without a doubt, Fortnite is still a huge advertising platform, but it’s interesting to see Nike switch to Roblox right now.
If the metaverse happens (and god knows a lot of money is being poured into trying to make it happen), I want it to be closer to the spirit of Roblox than Fortnite or Facebook. Roblox is a dump, in the best way. It’s an explosion of creativity and ingenuity and self-expression, fraud and fun, rife with piracy. Even a deadly noise used by so many games It turned out to be stolen.
I want the metaverse to be as playful, versatile, and weird as everyone else. Where do I want a metaverse? people who play their way into the real White House press conferences, set chase and give up on fads like Squid Gameand skilled technical innovators find enough fame to found a brand new studio. For more opportunities and oddities check out Alex Wiltshire’s three-part series from 2019, chat with Roblox role play, Success Story, and the company itself.
Epic’s tentative steps into the metaverse involve being like a licensed Captain America teasing you in a light show promoting a pop star’s new album and brand’s specific defiance of its specific laws. Facebook Genocide mode activated. These are not the metaverses I wanted.
I’m really excited to see developer and artist Everest Pipkin explore Roblox (usually with a friend of mine, V Buckenham), explore the quirks, and have no players. They compared it to their rural teenage experiences around an abandoned cement base in the woods. Sometimes it hosts outings, parties and life’s precious moments, but it’s usually just a glazed cement slab in the woods with a few old chairs.
“To stand in these places is to stand where wishes have been fulfilled,” Pipkin Written. “Where in a moment, something was your was carved from the ugly body of the online corporate game culture. It’s like building a fortress in the forest between the highway and the mall. “
This is such an incredibly confusing metaverse that I now accept that we are more likely to see a controlled and sterile metaverse exist mainly because the big companies want to cut sellers. limited edition virtual superhero merchandise and just the ugliest damn stupid Twitter avatar you’ll ever see.
Pipkin also build a dream diary in Roblox, including some beautiful scenes. I would really recommend a visit.
