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Mercedes-Benz Malaysia aims to enhance customer experience with its Star Elegance lifestyle retail concept

Mercedes-Benz Malaysia aims to enhance customer experience with its Star Elegance lifestyle retail concept

Mercedes-Benz launch ceremony yesterday SUV EQE 350+ And sedan car also saw Mercedes-Benz Malaysia introduce Star Elegance, a new lifestyle retail concept offering a range of experiential services, all aimed at enhancing the customer experience in showrooms. brand display.

Making its debut with a luxury nail spa at Hap Seng Star’s Bukit Tinggi facility, Star Elegance’s range of available wellness services will be expanded over several phases, with brands and collaborators new offering a range of luxury retail services will be added to the list in the near future.

“Mercedes-Benz Malaysia is pioneering the industry by integrating a health-centric approach into our retail environment. The Star Elegance concept seamlessly blends innovative retail experiences with meticulously curated lifestyle elements, creating a comprehensive and unprecedented luxury experience for our customers,” Director said Executive Director and President of Mercedes-Benz Cars Malaysia, Amanda Zhang.

The company added that the launch of Star Elegance was strategically tailored to insights gathered from focus groups involving nearly 400 MBM customers, of which 94% of customers said know they find the idea of ​​a lifestyle retail concept interesting and 91% said they would support a lifestyle retail store. lifestyle store while their vehicle is being serviced.

“Star Elegance demonstrates our commitment to delivering the ultimate customer experience and setting new standards in luxury automotive solutions. This initiative underlines our unwavering dedication to meeting the diverse and complex needs of our valued customers, cementing Mercedes-Benz as the leading choice in the automotive segment. luxury car,” said Mercedes-Benz Cars Malaysia Vice President of Customer Service, Edmin Naidoo.

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