Luggage statistics [2024]: Consumer, product and growth data

More people are traveling than ever before, and despite the hardships caused by the COVID-19 pandemic, the overall travel industry has grown rapidly over the past decade. Luggage is no exception.

With the emergence of COVID-19 and the emergence of a series of startup luggage brands, the market is constantly changing. Here are key statistics to understand the luggage market.

US retail luggage sales over time

From 2010 to 2019, US luggage retail sales increased nearly 130% Statistical staff. This growth is driven by more people traveling combined with industry innovation and a greater focus on online and social media marketing.

The chart and table below show total retail luggage sales in the US from 2010 to 2021.

From 2019 to 2020, COVID travel bans caused US retail luggage sales to drop 59%. By 2021, luggage sales had returned to 85% of pre-pandemic levels in the United States.

Forecasting the size of the global luggage market

By 2022, the global luggage market is valued at $17.6 billion, according to Statistical staff.

The chart below shows the past and forecast growth of the worldwide luggage market, from 2017 to 2025.

Although the global luggage market remains well below pre-pandemic levels in 2022, it is expected to surpass those levels by the end of 2024. From 2019 to 2029, researchers at Mordor Intelligence predicts a compound annual growth rate in the luggage industry of 7.2%. .

More and more people are traveling around the world and we can only expect that trend to continue. That’s good news for both established luggage brands and newer startups in the business.

In the years leading up to the COVID-19 epidemic, a number of new brands emerged in the luggage and travel gear sector.

While the pandemic is a challenging time for new travel brands, those that have survived (Beis, Monos, July and others) are likely to see significant growth in the coming years. next year as the entire luggage industry continues to grow rapidly.

Luggage search preferences by month

While seasonal trends in luggage sales and search preferences are not as prominent as backpacks (which are most in-demand during the “back to school” season), there are certainly trends that repeat year after year. .

The table below shows US search interest in the term “luggage” by month from January 2021 to December 2023 according to Google trends.

The pattern in the chart above shows that each year there are two spikes in luggage search interest.

The first is a gradual increase throughout the spring and peaks in July. Summer is the season when people travel the most and this trend reflects that. As the school summer vacation begins, everyone is shopping for luggage to prepare for trips.

The second spike is during the holiday season, especially Black Friday Weekend. This is the most profitable time of year for many consumer goods industries, so it’s no surprise that people are more interested in luggage during this time.