So what’s all the hype about? Apart from the fun packaging and affordable price points, the ethos behind Byoma is something I can get behind. Founder Marc Elrick started developing Byoma back in 2020, and it has since been a huge hit. “During the initial COVID lockdown, people were playing chemist in their bathrooms, experimenting with super-strength actives—with less than desirable results,” he says. “I chose to immerse myself in the skin science, and through extensive research, realised better skin stems from a boosted skin barrier. That’s how Byoma was born.”
As such, the products all centre around repairing, reinforcing and shielding the skin’s delicate barrier (they are also pH-balanced), which can become compromised when using too many products or ingredients. Pick up any Byoma product and you’ll find the ingredients listed out in an easy-to-read format, and the brand actually tells you what the ingredient is and its purpose in the formulation.
Convinced? Scroll ahead for our review of the best Byoma skincare products and what to try for your skin type.
