It’s a weird day in Maranello as sales of hybrid-powered Ferraris have officially taken over those with traditional internal combustion engines, according to the Financial Times.
Fifty-one percent of Ferraris sold between July and September of this year were hybrids. It’s a decent jump from the 43 percent for the previous three months and a seismic shift from the 19 percent it was at during the same period last year, FT reports. Four of the 13 models Ferrari currently sells are hybrids. Most of those sales were driven by the 296 GTB and GTS, which both used a mid-engine V6 hybrid. There’s also the top-end SF90 (nearly) 1,000 horsepower hybrid hypercar.
However, this winning hybrid trend may not last forever. The Purosangue — a non-hybrid V12 crossover — is steadily increasing in production. It means hybrid sales will probably drop back down below ICE models in the next quarter. Ferrari also says that we’re still a few years away (read: 2025) from a fully-electric model.
Apparently, Ferrari has said that 40 percent of its lineup will be fully-electric by the end of the 2020s, but it has yet to put an end date on the production of vehicles with interal-combustion engines. If I were a betting man, I’d say that date is not going to come for quite some time.
Ferrari reportedly made 332 million euros ($352.9 million) in profit between July in September. That is a goddamn 46 percent increase year-over-year even though deliveries only rose nine percent to 3,459. Revenue also rose 24 percent to 1.5 billion euros ($1.6 billion) with higher margins from an increase in “personalisations,” according to The Financial Times. Basically, what that means is more people are paying for extras like special leathers and colorful brake calipers – things Ferrari charges a lot for that don’t cost it very much money.
The outlet goes on to say that sales in Europe, the Middle East and Africa, which is its largest region, rose by eight percent to 1,398 cars. Meanwhile, sales in the Americas rose by 20 percent to 1,096 cars. The cash is flowing.
If you want a Ferrari right now, well, too damn bad. The company has reportedly said its cars are sold out until 2026 and the “order book remains at the highest levels reflecting strong demand across all geographies.”
