Why would you even consider shooting under the tough and harsh light of noon? Here are some reasons that you should consider and how you can deal with it.
Many photographers avoid taking portraits at midday or midday. Most photographers, if feasible, would choose to shoot during a time when ambient light is generally softer from the sun because of the overall quality of the light and environment. The main reason is that overhead light often creates unwanted shadows that make your subject look less vibrant, while the second is because shooting outdoors during this time means having to face with temperature. However, there are some advantages to doing so if you know how to compensate.
In this video from portrait and lighting expert Jiggie Alejandrino, he talks about the advantages of shooting in midday sun and how it can affect your images. Of course, he shows how he uses the camera flash and selects the adjustment tool to match the ambient light and make it look as natural as possible. These tricks can have important applications for outdoor portraiture and weddings and events with unfavorable lighting conditions.
