Fashion

How to Shop At H&M Like a Scandi-Girl


As the days starts to shift towards the colder, drizzly sort, I’m this year determined to keep my sartorial spirits up by injecting a splash of colour and flush of texture into my winter capsule wardrobe

With this in mind, there was really only one group I could look towards for chic, playful, vibrant winter styling inspiration, and that has to be the Scandi set.

The birthplace of womenswear brands Ganni, Stine Goya and Cecilie Bahnsen—all playful, eclectic and oh-so-Scandi in their own right, the Scandi fashion crowd is brimming with uplifting styling inspiration. 

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