Have you gone to considerable lengths to develop an innovative mobile application that your competitors lack? Certainly, you’ve done an outstanding job. But it is still insufficient. You must consider how to effectively promote it and attract the desired audience. It is not a simple chore, particularly in 2022, is it not? This article contains advice on how to advertise your new development.
What should be considered before to promoting a mobile app?
Before announcing a new software product, you must consider a variety of factors in order to determine the seriousness of your job. In the end, the manner in which you present your product to the world will influence its success and amount of downloads.
- According to the 2021 research, for Android users, Google Play offered 3.48 million apps, while the Apple Store offered 2.2 million iOS users;
- Twenty-one percent of millennials launch an app about fifty times a day;
- 49 % of individuals open an app more than 11 times every day;
- By 2023, mobile applications are supposed to generate more than $935 billion in revenue.
It is clear from these numbers that the market is fiercely competitive, and only the strongest will be able to survive and thrive in it. And it’s not only about how well your app works; it’s also about how well you advertise your product.
You may now communicate with billions of app users throughout the world because to the fact that 87 percent of people own smartphones nowadays. However, if you don’t know how to identify your audience and craft techniques that resonate with them, you won’t be able to succeed. Unless you do this, your software may be left in the app store with little chance of getting any traction.
Tips for marketing a new app
- Conduct market research. This requires studying not only about your target audience but also your competitors. Begin by assessing the competition. Create a list of your top two or three competitors and assess their strengths and flaws;
- Determine your audience. If you do not know precisely who you are trying to reach, you cannot do so. Consider, for example, what benefits your app offers and who will appreciate them most;
- Select a revenue model. When releasing an application, you must also establish its monetization strategy. In actuality, 98 percent of global app revenue is generated by free apps. However, those that download premium applications are more likely to be engaged. Having paid for it, they are therefore encouraged to utilize it;
- Ensure that your product is properly optimized. 65% of all app downloads can be attributed to App store optimization (ASO). How to achieve great optimization of the app store? Utilize the appropriate keywords to attract your intended audience and optimize your headline and description;
- Promote your page within the Apple App Store;
- Utilize social media;
- Ensure that your app shows effectively on your website;
- Advertisements / Search Advertisements;
- Utilize existing app users to spread the news;
- Special offers for customers;
- Use an explainer video about your product. Today, video marketing is a powerful advertising technique.
What are the benefits of the app explainer video?
- 74% of consumers were convinced to download the app after viewing the video, according to surveys;
- Through the use of app explanation video, your app’s features can be properly presented. It provides a more comprehensive and engaging understanding of how your software tool functions than pictures and text alone;
- This can help convince prospective buyers to download or purchase. It can also help optimize the experience for existing users by strengthening their understanding of the full value and potential of your tools and services, hence increasing engagement and retention;
- Showing off your app’s features will not only help you gain more users, but it will also help you promote your software. For example, these videos can be utilized to provide users with all the information they need to feel confident in utilizing your software.
Here you can read about all stages of video production
Conclusions
Never consider your mobile application’s marketing to be complete. To offer your app the best chance of surviving in this competitive climate, you should always seek to improve this factor. Today, a fascinating explainer video about your product is one of the most effective approaches to promoting it. This is supported by both successful company marketers and users.The team at Zelios Agency has extensive experience creating videos for mobile applications. Contact us, and we’ll make an outstanding video about your product together!
