You can watch countless videos about lens reviews and Instagram for photographers on YouTube. Few channels offer good travelable business advice to photographers.
That’s why I made a video that talks about the behind-the-scenes of presenting your prices for photo sessions. Videographers, you are not exempt from this! Take note, and I hope it serves you as well as it serves my business.
Many times, we think it’s just the price for photographers. While it’s an important part of the equation, you have to take into account a number of other factors in order for your business to succeed. In this video, I share some proven methods that will dramatically increase your bookings.
- Don’t corner: Imagine cornering an animal, a child, or an adult. You won’t like it, and it creates resentment for the person who cornered you. Now, imagine cornering your customers with a pricing option. It’s this price or it’s nothing! Do you want it? Imagine how receptive a prospect would be if they didn’t feel cornered on a decision. Imagine how much more advice you would enjoy if the client felt they had a choice. It’s psychological, and not always related to numbers.
- Walk into their home/office: Crazy, right?! It really isn’t, and here’s why. If I welcome someone into my home or office, I have a closer relationship with them. I trust them more and am willing to talk to them. It comes down to trust. I’m not suggesting you actually walk into their house. There are digital ways to get you in there.
Here’s an example of me sharing a mood board with a new client. Do you see me in the bottom left corner? I’m walking her through the entire board and giving her 100%. She heard me talk about my vision and saw the enthusiasm.Since she clicked the link and allowed the video to play in full, I was allowed into her home. I can pass my message on to her, and she can sit comfortably on her couch. I will not allow clients to fill in the blanks and jump to conclusions on my creative board. I will guide you through it, and this is an instant win for you and for them. Mark my words, you will stand out from the multitude of candidates.
Want more tips to book clients faster? Watch the full video and see which tips I use for my business. Again, these tactics have cut me off for years. I hope that they also serve you.
