Honest reviews of H&M’s brand new fragrances
H&M is the store I often go to buy a lot of things. From Luxurious linen shirt advanced Summer basics and even stylish home appliances, I am a big fan. However, one thing I don’t think I would buy from H&M is perfume.
As a beauty editor, I’ve been a perfume addict over the years and have built up an impressive collection of fragrances. luxury perfume which I love to wear over and over again. That being said, I’m noticing more and more high street stores selling their own perfumes and some of them smell very expensive. From Zara, & Other stories And Marks and SpencerYou certainly don’t need to spend a fortune these days to smell good.
If you don’t know, H&M has just launched a new range of perfumes and they’re all priced under £10. There are eight fragrances in the collection, ranging from gourmand scents to fresh floral scents. I was so keen to try them that I went straight to my local H&M store to try each perfume myself. Keep scrolling to see my honest review…
Beauty editor’s review of H&M’s brand new perfume
1. Optimists are not afraid
H&M
Fearlessly optimistic perfume Eau De Toilette
Key notes: Pistachio, sea salt, candy apple, white flowers, salted caramel, sandalwood, musk and praline
Rating: August 10
The first scent I tried was Fearless Optimist, and I immediately texted my friend telling her to buy it for her upcoming vacation. This is one of the most affordable summer perfumes I have tried. It’s really sweet, so if you don’t like gourmand scents this probably isn’t for you, but if you want a perfume that reminds you of sipping cocktails in a sunny getaway then I highly recommend adding it to your basket. With notes of pistachio, caramel and praline, this fragrance is almost good enough to eat.
2. Adventure seekers
H&M
Adventure Seeker Eau De Toilette perfume
Key notes: Black pepper, bergamot, tobacco, jasmine, leather, sandalwood, amber, cedarwood, musk and milk
Rating: 10/10
One of my personal favorites is Adventure Seeker. This fresh, woody scent is definitely giving some of my luxury alternatives a run for their money. At first, you’ll be struck by the spicy black pepper and fresh bergamot, but once the fragrance lingers on the skin, the amber and musk notes become more and more noticeable. This one gets a 10/10 from me.
3. Luxury society
H&M
Chic Socialite Eau De Toilette
Key notes: Bergamot, orange blossom, jasmine, honeysuckle, marshmallow, vanilla and cotton candy
Rating: August 10
Another expensive option is Chic Socialite. This is a modern fragrance with a fresh floral scent. It still has a powdery base, but a touch of marshmallows and cotton candy makes this treat so much more fun and interesting. I can see myself achieving this every day.
4. Modern minimalism
H&M
Modern minimalist Eau De Toilette
Key notes: Cotton flower, eucalyptus, citrus, jasmine, rose, lily of the valley, amber and cashmere wood
Rating: 9/10
If you like perfumes like Lazy Sunday Morning by Maison Margiela and Mojave Ghost by Byredo, then you will love this H&M perfume. Honestly, it smells like freshly laundered laundry, with a subtle scent that you’ll want to spray over and over again. Because the notes are on the lighter side, you may find yourself having to apply more perfume throughout the day, but for just £9, I can’t really complain.
5. Have a creative vision
H&M
Creative Visionary Eau De Toilette
Key notes: Coconut water, guava. tiare, violet, patchouli and vanilla
Rating: 7/10
I like to think of Creative Visionary as a grown-up version of those summer body sprays we all wear. It has a ripe, fruity flavor that spreads across the skin and a touch of coconut water that will instantly transport you to sunnier skies.
6. Personal muse
H&M
Personal Muse Eau De Toilette
Key notes: Almond, peach, tuberose, jasmine, vanilla, tonka bean and cocoa
Rating: June 10
Personal Muse is one of those perfumes that changes on the skin over time. When I first sprayed it, all I could smell was peach and I found it a bit too fruity for my liking. However, as it sinks into my skin, I start to notice warmer notes of vanilla, tonka bean and cocoa, giving it a much more refined feel.
7. Hopeful romance
H&M
Eau De Toilette perfume is romantic and full of hope
Key notes: Pear, bergamot, orange blossom, jasmine, patchouli, vanilla and amber
Rating: August 10
On the website, this perfume is described as floral, but in my opinion, it smells a lot more fruity thanks to the scent of ripe, juicy pear. The florals are sure to last over time, along with the warmth of amber and vanilla. I really can’t imagine anyone not liking this delicious scent.
8. Social butterflies
H&M
Butterfly Society Eau De Toilette
Key notes: Honeysuckle, apple blossom, lemon, tangerine, vanilla, ylang ylang, caramel and cashmere wood
Rating: 7/10
Social Butterfly is a beautiful blend of notes that is sure to get you compliments. Think sweet honeysuckle, juicy apples, fresh lemon and smooth caramel. One word: delicious.
Opening image: @pink_oblivion