Honda will launch seven ‘0 Series’ global electric vehicle models – maintaining its goal of 100% electrification by 2040
At Honda’s recent business briefing, the Japanese automaker outlined its electrification initiatives and investment strategy for the coming years. To start, the company said it has not changed its belief that electric vehicles (EVs) are the most effective solution in the field of small mobility products such as motorbikes and cars.
Therefore, they are maintaining the electrification target to make EVs and FCEVs (fuel cell electric vehicles) representative of 100% of global vehicle sales by 2040. Looking at the trend from a longer-term perspective, Honda is confident that the electric vehicle transition will continue steadily,” said Honda’s Director, President and Representative Chief Executive Officer (Global CEO), Toshihiro. Mibe said.
“Not to get too caught up in the current changes in the situation, Honda must look forward to the period of popularization of electric vehicles, which will begin in the second half of the 2020s, and build a strong electric vehicle brand and business. Strong electric vehicle business from a small and medium enterprise. to have a long-term vision,” he added.
The company is also sticking to a plan announced three years ago to have electric vehicles and FCEVs account for 40% of global auto sales by 2030 and produce more than two million electric vehicles. To support planned production, Honda will establish a vertically integrated electric vehicle value chain with a focus on batteries.
The goals set for this initiative include reducing the cost of batteries purchased in North America by more than 20% from current levels by 2030. This will be supported by a joint venture with LG energy solutionswhich will see an EV battery plant with an annual capacity of 40 GWh start operations by 2025.
The company is also collaborating with GS Yuasa in Canada to develop EV batteries for in-house production. Honda will then proceed to localize production by producing cathode materials with POSCO Future M and separators with Asahi Kasei, at our respective new joint venture factories to be built. . A competitive business structure will also be established with the goal of reducing total production costs by approximately 35%.
Regarding product issues, Honda 0 series – the global electric vehicle lineup – will include seven models to be launched globally by 2030, covering various segments. These vehicles will follow the company’s M/M (Man Maximum, Machine Minimal) concept and are expected to be around 100 kg lighter than the original electric vehicles.
The first zero-branded electric vehicle will be introduced in the second half of the 2020s and come with digital UX (user experience), system on chip (SOC) for AI, comprehensive ADAS and core ECU , the ultimate in merging multiple ECUs to form a single “brain” for the entire vehicle.
For the Chinese market, a total of 10 Honda-branded electric vehicle models will be introduced by 2027, of which electric vehicles will account for 100% of auto sales in China by 2035. Ye line was announced there to join the existing e:N line.
In Japan, the N-Van e:, a small electric vehicle for commercial use, will go on sale in the fall, while this year will see the launch of electric motorbike powered by Honda Mobile Power Pack e: (MPP). In fiscal year 2026 (FY 2026), two more models equipped with MPP will be launched.
As for hybrid electric vehicles (HEVs), Honda said the demand for these models in the market is still very strong, so the company will continue to further improve performance and enhance its product line globally.
Naturally, these initiatives require a sizable investment, which is why Honda is planning to invest about 10 trillion yen (about RM300 billion) in resources over a period of 10 years. years until 2031.
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