Honda Malaysia ‘Gen H’ roadshow starts at JB this weekend – free giveaways at Linear Park, Taman Desa Tebrau
Honda Malaysia (HM) will kick off the ‘Gen H’ nationwide roadshow campaign in Johor Bahru this weekend. The event will be held at Linear Park in Taman Desa Tebrau on June 3-4, 10am to 10pm.
The poster above says that the event will feature a weekend market, fun board games, video games, and even freebies for everyone. There will also be ‘interactive games’ and a full range of Honda e:HEV hybrid models (City, City Hatchback, Civic and HR-V) to view and test drive. Best of all, admission is free.
newly released, Gen H is a campaign for HM hybrid models and technologies, with the ‘H’ representing ‘Honda, Hybrid and Hype’. The company will hold a nationwide roadshow “to share the joy and fun of Honda’s hybrid technology with the people of Malaysia”.
“Honda Malaysia was a pioneer in introducing hybrid technology to Malaysians 19 years ago when we introduced Integrated Engine Assist (IMA) technology in the Civic Hybrid. Feedback on IMA is positive and we have continued to recommend Sports Hybrid i-DCD in 2017 at City and Jazz, that is value of money, fun to drive and performance driven, caters to the mass market. This has effectively changed the perception of hybrid cars among Malaysians,” said HM CEO and CEO Hironobu Yoshimura.
“Today, technology has evolved significantly, with our latest cutting-edge hybrid technology, e:HEV, a two-motor hybrid system that provides powerful performance and efficiency at the same time while keeping Have fun driving Honda’s DNA,” he added.
Today’s e:HEV hybrid powertrain works very differently from IMA and i-DCD, with more mileage without ICE, resulting in significantly better fuel economy.
The 1.5L e:HEV powertrain was first introduced to Malaysians in 2020 with TP., and it was the world premiere for the RS e:HEV variant of the sedan. HM then launched e:HEV for Hatchback City And HR VUUUUUUUUUUUUUUU in 2022.
The latest and most powerful version of the technology launched in November 2022 with Civic FE. The 2.0L powertrain produces 184 hp/315 Nm and surpasses the Civic Turbo in both the 0-100 km/h sprint (7.9 seconds versus 8.3 to 8.5 seconds) and consumption. fuel (4.0 liters per 100 km compared to 6.3 liters for the turbocharged engine). for mutual benefit.
To date, HM has sold more than 2,800 City units with e:HEV technology, more than 1,600 City Hatchbacks and more than 2,600 HR-V Hybrids. Nearly 600 Civic e:HEVs have been transferred.
Roadshow Gen H will head north to Penang’s Juru Auto City on June 10-11 and the finale will take place at Bukit Jalil Stadium’s Parking Lot C on June 17-18.
