General Motors on Monday unveiled a new Buick EV concept for China.
According to a press release, Buick Proxima is the product of GM’s China Advanced Design Center in Shanghai, which has shifted its focus to electric vehicles. As a flagship sedan built on a dedicated EV architecture, it features gullwing-style doors that are typical concept car fare, but will also likely remind EV fans of Tesla. Model X.
Buick Proxima concept
Likely to be built on Ultium battery platform Used by upcoming GM EVs, the Proxima is not intended for production and will not be coming to the United States if it is. Instead, it is intended to show Buick’s future design direction in China. But GM has hinted that future production models destined for the Chinese market could also come to the US
Michael Simcoe, senior vice president of GM Global Design, said: “China’s booming electric vehicle market, coupled with a strong consumer desire for new technologies, has brought GM designers a unique opportunity to revolutionize personal mobility. “GM China’s Advanced Design Center serves as the leading flavor producer for GM’s future products.”
Buick Proxima concept
China remains Buick’s much larger market than the US. So GM is investing heavily in branding in China with flashier ideas. The Buick Electra concept From 2020 there are butterfly doors. And China-focused EV concepts aren’t just limited to Buick. At the end of 2022, GM revealed Chevy FNR-XEa concept sedan based on Ultium designed in China.
Returning to this side of the Pacific, Buick has revealed a sportier, more adventurous look for the electric car future with wildcat concept. The impressive-looking coupe isn’t intended for production, but Buick plans to roll out the first EV for North America in 2024—an SUV called the Electra, as part of the naming sequence.
