If you’re looking for an electric truck that still feels like a conventional pickup truck, you’ll be hard-pressed to beat it. Ford F-150 Lightning. Tesla e-truck might attract all the attention, but if you’re actually planning on carrying anything, for example, you’ll have much easier access to the Lightning’s bed. Unfortunately for Ford, the number of people who can justify dropping nearly $80,000 on an F-150 Lightning Lariat isn’t the same as it was during the pandemic. According to CarsDirectHowever, Ford has a solution – just reduce the price.
In at least 10 areas of the country, if you lease a new F-150 Lightning, you can now receive a rebate of up to $15,250. The downside is that that only applies to the Platinum trim, which starts at around $85,000. However, that number is still more than double the $7,500 that Ford previously offered for the Platinum. Rent a Lariat and you get $9,750 off the Standard Range trim and $9,250 off the Extended range, both of which were previously discounted by $5,000. If you want an XLT it’s a little more complicated. It says there is a $1,500 rebate, but if you get one from the 311A Equipment Group, it increases to $4,250. And if you buy the Extended Range, that discount increases further to $7,000.
Currently, these deals appear to only be available in Atlanta, Chicago, Cincinnati, Dallas, Houston, Los Angeles, Memphis, New York, Pittsburgh, and San Francisco. In California, Ford offers an even sweeter deal by cutting the money factor on the F-150 Lightning. So, whereas before you got a rental rate of 5.68% on a Lariat, now it’s 0.9%. Technically, it’s still not free money, but it might as well be.
Are these discounts enough to move a bunch of F-150 Lightnings? We can’t say for sure, but Making the Mustang Mach-E cheaper seems to have worked quite well for Ford, so there’s no reason to think the same won’t happen here.
