Ford CEO Jim Farley said the brand of tram can switch to fixed prices and sell entirely online. In one speech today at an IBM conference, Farley described a future where Ford authorized dealer will no longer hold inventory but act as a customer service hub to take online orders or repair vehicles are available – with buyers also having the option of home delivery. In this hypothetical scheme, remove car dealer will stop bargaining with the salesperson.
“We have to get to a non-negotiable price,” Farley said.
“I believe some Mach-E and Lightning customers will enjoy having Mustang for the weekend. Maybe they want a Super Duty. I can do it,” Farley said, “They can’t. “
The company announced plans this year to top Automotive manufacturer EV in the world, hoping to beat Tesla and other companies with strong electric vehicle brands such as BMW car, Nissan and That. Farley says Ford aims to be able manufacturing 600,000 EVs by 2023, a figure significantly smaller than 936,000 deliveries that Tesla did last year.
The CEO said he believes electric vehicle prices will fall to an average of $25,000, because of the cost the battery and distribution becomes cheaper.
Lincoln is experimenting with how to sell carsas Autoblog highlighted a few months ago, though certainly not to the extent that Farley suggests for Ford EVs.
