ETCM announces upgraded Puchong showroom, now featuring the latest Nissan Retail Concept-NEXT global CI
Edaran Tan Chong Motor (ETCM) has announced the opening of its newly upgraded Nissan showroom in Puchong, which showcases the automaker’s latest Nissan Retail Concept (NRC-NEXT) global brand identity. . The opening ceremony was moderated by Rupesh Shah, General Manager in charge of After-sales, Dealer Network Development, NIBU – ASEAN, Nissan Motor Asia Pacific.
The new look showroom, located at 2G, Jalan Bandar Tiga, Pusat Bandar Baru, Puchong, aims to provide customers with an enhanced brand experience. Highlights of the redesigned facility include a modern interior layout and design, with plenty of clean, airy areas providing a welcoming atmosphere.
Externally, the new NRC theme is defined by an iconic red Nissan tablet displaying the brand’s new logo above the main entrance door, featuring a signature red handle.
The upgraded Puchong showroom, which has a total construction area of 7,502 square feet, has space for up to six Nissan showroom models, with the Star Car prominently displayed. Currently, Star Car is a recently introduced vehicle C27 Serena Lai J-Impu.
In addition, the facility also has a dedicated new car delivery area, a cozy customer lounge with WiFi connectivity, and a children’s play corner to entertain the little ones. Additionally, a fleet of test-drive vehicles means customers can try out a wide range of available Nissan models.
The Puchong showroom is not the only facility showcasing the new CI, with ETCM announcing that its dealer partners, Kulai Public Motor in Senai, Johor and Ngu Brothers Motor Service in Sibu, Sarawak, have also been introduced. upgrade to the NRC-NEXT identity.
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