New York-based Mount Sinai Health System typically posts multiple times a day to its 89,500 followers. The more than 20,000 followers of Minnesota-based Mayo Clinic Health System are typically able to view new content at least every few days. Intermountain Healthcare in Utah has 32,600 followers and posts regularly each week.
Among insurance companies, Humana has nearly 45,000 followers and often posts content several times a day. Aetna, with 54,200 followers, usually posts several times a month. UnitedHealthcare also regularly posts content for its 57,700 followers.
These systems and companies both declined to comment or did not respond to requests for comment on whether they would change platform usage. Facing any potential change on Twitter comes as healthcare companies and organizations have struggled to combat misinformation being spread on social media about COVID-19 and vaccination during pandemics.
Tim Koelzer, managing partner at EquiBrand Consulting, which works with healthcare clients, said he expects short-term backlash from users who disagree with Musk, but many end up. Will return to this platform. Most people have already decided whether they see Twitter as a viable source of information, he added.
“However, from a healthcare perspective, there is an extra layer of trust and integrity,” says Koelzer. “You’re dealing with people’s lives. It’s not a political issue, are you a Republican or a Democrat? “
Chip Kahn, president and chief executive officer of the Federation of American Hospitals, said it was not clear what to do about the problem of social media misinformation. He says it’s too early to determine if Twitter’s usefulness has waned, but if it becomes too inappropriate, healthcare organizations may have to find other ways to communicate. .
Kahn said he wondered what Twitter’s prevailing business model would look like. “Elon Musk has been very successful in giving the market what it needs, and so despite all the noise, it feels like Twitter is very important for communication on all levels and it will be. maintain,” Kahn said.
Musk, who has previously expressed disdain for advertising, appealed to advertisers in a post on Thursday, saying that “Twitter aspires to be the most respected advertising platform in the world.” and will focus on providing users with relevant advertisements.
Late Thursday, Musk tweeted “the bird is freed.” The New York Times reported that in the 24 hours before Musk’s deal with Twitter ended, thousands of new accounts were created and added to the new following of the most influential far-right accounts on Twitter. The report notes that it is uncertain whether the increase in activity is related to Musk’s ownership but the CEO of Memetica, the digital investigation firm cited in the report, said the findings This is very alarming.
Friday afternoon, Musk tweeted that the company will be forming “a content moderation committee with diverse views. No significant content decisions or account recovery will occur before that panel. summon.”
