Dodge has introduced sweeping plans to whet the gearhead urge for food in a program known as, cheekily, “By no means Elevate.” It guarantees a brand new product or enthusiast-related announcement each three months or much less for the subsequent two years, plus a highway map that is alternatively titled “24 Months of Muscle.”
Kicking it off are a number of packages, probably the most important of which is the revival of Direct Connection. The road of manufacturing unit efficiency components might be made accessible at choose Dodge dealers known as Energy Brokers. These will include full OEM backing that won’t void your warranty if put in by Energy Dealer technicians.
The components will embody full kits for the Challenger specializing in engine, drivetrain and suspension, with a Stage II equipment providing a 100-horsepower improve. Dodge says it is also engaged on a Stage III equipment that may liberate much more. All of the kits are assured to be 50-state emissions compliant. For execs, Direct Connection will ship our bodies in white, crate motors and transmissions so prospects can construct their very own Drag Pak Challengers.
Direct Connection will even provide prospects a phone hotline for technical questions, a throwback to the unique Direct Connection launched in 1974. That provided comparable providers, together with a manufacturing unit efficiency components catalog, improve “recipes,” and a distribution community by Dodge sellers. This being 2021, Direct Connection will even provide a few of these providers on a web site. This system will launch Dec. 15.
After that, Dodge is searching for a By no means Elevate model ambassador who might be given the title of Chief Donut Maker. Significantly. It is a fairly candy deal (see what he did there? -Ed), because the title comes with a $150,000 wage, using an organization Hellcat, and even a wardrobe. The assertion did not formally say, however we’re guessing social media savvy is a should. Extra details about this might be introduced Jan. 22, 2022.
Earlier than these occur, nevertheless, Dodge is launching one more program known as 25/8 (, yet another every than 24/7) to present away 25 automobiles. It is not clear but what fashions and the way the automobiles might be gifted, however Dodge solely says it’ll enlist the assistance of “25 superstars from the worlds of sports activities, music and automotive” and Amazon. We’ll have extra particulars on this program when it launches Nov. 12.
The following two years sound like comfortable time for Mopar-heads, however the octane will not circulation endlessly. Two years from now places us simply earlier than 2024, when Dodge’s all-electric muscle car is scheduled to debut.
