Craig Dado, a member of Del MarExecutives of the past 20 years will leave the organization to pursue other opportunities.
Dado, 54, a native of Northern California who has enjoyed success in the racing industry in Southern California, has been Del Mar’s executive vice president and chief marketing officer since 2013. He joined the company in 2001 as vice president of marketing, then in 2010 was appointed senior vice president before taking on current role.
Before boarding at Del Mar, Dado began his racing career at Santa Anita . Park in 1991, where he worked to become the track’s vice president of marketing.
“Craig has been a solid contributor to our efforts at Del Mar over the past two decades,” said Joe Harper, CEO of DMTC. “His wits and instincts in the marketing business have helped Del Mar rise in the racing industry and for that we will forever be grateful. We just wish him nothing else. other than that he moved on to other things.”
Dado oversaw the song’s successful strategies to attract younger fans through its use of music and food and drink festivals. He spearheaded the race’s branding efforts through its blue and gold diamond color themes as well as its “Cool as Ever” marketing and advertising programs.
“Working at Del Mar has been a dream job for over 20 years,” said Dado. “I can’t thank Joe Harper and the amazing people there.” “I’m going to miss it, but I have an opportunity to run my own business, which has been my goal for many years. I feel that the time is right.”
He grew up in Petaluma near San Francisco and holds a business degree from the University of California, Berkeley, as well as a master’s degree from the University of California, Los Angeles. He is the father of two daughters and one son.
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