Chevrolet It’s clearly very late in the electric vehicle game. Cars that should have been released a long time ago, like the Silverado EV And Equinox EV is just now starting to appear in dealerships and deployments Blazer EV was whatever But smooth. That means Chevy is behind other automakers like Ford, Hyundai And That when it comes to electrification, but Chevy doesn’t seem worried at all.
Basically, that’s Chevy’s plan now The rapid growth of electric vehicle sales has stalled, it’s perfectly positioned to flood the area and be the only one in town releasing new products tram often when others switch to hybrid cars, according to Business insider. It’s a bold strategy – and one that I’m not entirely sure would be possible without demand. Of course, Chevy (and GM in general) accidentally found themselves in this predicamentbut I guess kudos to them for trying to make the most of it.
Business insider sit down with Steve Majoros, Chevy’s chief marketing officer, who seems pretty adamant that being late to the party is actually a good thing.
“I think it really benefits Chevrolet,” Majoros said of the changing electric vehicle market, which is now dominated by more pragmatic and frugal customers – Chevy’s bread and butter. Based on that, he said, Chevrolet is stepping up electric vehicle development in the hope that its products can break through.
This spirited approach is a classic strategy for a mass-market brand like Chevy. For many years, Chevrolet has offered a variety of pickup trucks, SUVs and crossovers to meet the needs of a large customer base.
Simply by dividing vehicles into a segment and at a certain price, Chevrolet, typically the third largest brand in the US after Ford and Toyota, can take market share from competitors and increase sales. .
Seems like that’s what it is What Bowtie is trying to do with electric vehicles, but it’s not a risk-free plan. As for what Chevy is trying to do BIis banking on the auto industry’s conventional wisdom that once you get the customer in front of the tram, the battle was half over. That’s an interesting thought, especially because tram (on their face) it’s actually a very good thing for most people to own gas-powered cars.
This is more than words Store chat with Majoros:
Majoros offers proof that the flood zone approach can work: Dealers and their employees – often the first to experience these electric vehicles – are also among those adopting them. Chevy’s first most reliable electric vehicle.
“We’re talking to a lot of first-time electric vehicle buyers with the Blazer EV, and many of them are dealership employees,” Majoros said. “They see these cars for the first time, they test drive them and realize, ‘This thing is awesome.’”
Even if it It will take some time for electric vehicle demand to catch up with supply, Majoros told Business insider that there are many Gas-powered Chevys are still available on dealer lots could support weak electric vehicle sales. This doesn’t even take into account the fact that GM is actually planning to produce its own hybrid models for the US market.
So only time will tell whether Chevy’s temporary late-to-the-game strategy is actually a good thing, but the success of electric vehicles much will depend on whether they are good or not. Now, Chevy has at least one winner on its hands Equinox EV and two others need some, well, work.
