Years after it initially graced the masses, the price of the Chanel Classic Flap Bag continues to rise exponentially. Luxury experts are dubbing it not only a wardrobe classic but also a sound investment in terms of profitability.
According to Stylight, “There was an increase of 18% in the last four weeks for the search ‘Chanel Jumbo Flap Bag’ as compared to the previous four weeks in Google searches.” Proving the demand for said bags continues to skyrocket.
Weighing in on the iconography of Chanel bags, sustainability expert, fashion commentator and author of Why Don’t I Have Anything To Wear Andrea Cheong states “I purchased my 1996 small classic flap in caviar leather second-hand in Japan. I paid about £3.8k and I do think it’s worth it. However, that’s in the context of really admiring the style and being interested in purchasing a Chanel bag.”
“In my book Why Don’t I Have Anything To Wear, I talk about material versus cultural value and how over time (especially due to social media) we gravitate heavily towards the latter. Chanel straddles this line very well. However, the accessories in particular have over time rested quite heavily on its status instead of levelling up its craftsmanship. Despite people calling this out, it hasn’t affected their bottom line” continues Cheong.
Right now, you can purchase the classic flap directly from the brand for anywhere between £6,000 and £10,00 depending on the sizes, or second-hand iterations retail for around £5,000 or more.
