The interest rate crunch and the threat of a retail slump could continue to loom, but you won’t know it at the 2023 National 4×4 Series in Brisbane.
Consumers flocked to the Brisbane Showgrounds last month to support their favorite brands and find new products for their off-road adventures.
Isuzu Ute continues to be one of the only car manufacturers to have a regular presence at the event, but it has been joined by Ineos Automotive and is highly anticipated. grenade.
A number of second-stage manufacturers showed off vehicles, and while they focused primarily on full-size trucks or super-tourist vans based in the US, there was no shortage of modified and modified cars as well. high upgrade. Toyota 70 . series 4×4 (76s and 79s) with the VDJ79 being the most popular accessory-equipped vehicle on display.
Isuzu has about four cars on display, with its mix D-Max ute and MU-X SUVs. Isuzu’s demo team was also on site, entertaining the crowd with a number of driving experiences including a gravity-defying seesaw.
This highlights the traction and controllability of the vehicles as they go uphill into the sky, pivoting as the balance shifts past the center point, and descending effortlessly to the other side.
Ineos, whose sole product was the Grenadier, attracted a lot of attention but set a very different tone and context for the conventional vehicle maker’s display and sales strategy.
With a very limited production run, the company’s sales plan continues with a guaranteed basic deposit for a single vehicle and a minimum lead time of 12 months.
But as a highly specialized, consumer-focused, well-built, and capable 4×4 vehicle, the Ineos Grenadier has plenty of appeal for many consumers and for For most people, the benefits far outweigh the long delay before owning.
The fact that it is one of the most exciting offerings in the 4×4 sector in recent times and the characteristic that combines rugged looks, attractiveness and performance with modern and luxurious appointments has created a car that really meets the needs of consumers. want.
In fact, Grenadier took many of the best points of Land Rover Defender And Jeep caranswered most of the complaints regarding these cars and brought to market a car with a completely direct front and rear axle with European style, comfort and performance supported by a single function. simple.
Time will tell how the Grenadier performs, but at this stage, expectations for the car continue to grow.
The second production phase continues to intensify and expand with a number of highly experienced and motivated companies extending the legislation to bring in some converted US and local models. consumer upgrade.
With off-road drivers continually pushing the boundaries of towing and towing capacity (and ratings), stage two production is a progressive solution addressing the challenges and requirements of motorists. Australian terrain to drive heavier vehicles and haul and tow heavier loads.
As a result, All Terrain Warriors has covered the land truck market with a number of fully equipped Isuzu NPS 4×4 trucks.
Companies such as GM Specialty Vehicle also attended, with some Chevrolet Silverado display.
For a show that mainly involves aftermarket accessory manufacturers, distributors and dealers, it is still important for manufacturers to increase community support, showcase their products them and engage in direct marketing to promote goodwill.
Credit goes to both Ineos and Isuzu for their presence and the second stage producers should be thanked for the efforts they drive and the challenges they tackle to help us make it happen. make everything safer and easier.
It’s no doubt clever marketing, however, we must commend the manufacturers for showing some form of passion, support and enthusiasm for our community. .
Producer patronage helps keep these shows going, diversifying displays and services, and providing old-fashioned customer service where kids and parents alike can watch inside and outside the latest cars.
The 4×4 Country Show series consists of three events held along Australia’s east coast in key residential locations: namely Melbourne, Sydney and Brisbane.
Sydney will fall around mid-year (after the success of last year’s Sydney 4×4 Show) and Melbourne will again in mid-August (after record attendance at last year’s Royal Melbourne Showgrounds).
There is also a range of “other team” shows, with Perth, Sydney and Adelaide 4WD and Adventure Shows.
