Two years ago, Audi’s then new CEO Markus Duesmann stated His first major initiative was called Project Artemis. The blueprint component of the plan is to “implement a new lighthouse project for Audi in record time,” which is “a highly efficient construction tram expected to appear as early as 2024″ on a brand new platform to be shared with Porsche and Bentley. A former VW and -Porsche man My name is Alex Hitzinger, who also worked at Apple to produce the technology company’s electric cars, was brought in to lead Project Artemis and come up with new ideas. Parents Volkswagen The Group says it wants to be “as agile as a racing team”, removing the bureaucratic lines and bottlenecks that stand in the way of getting the best product on the road in the best time. However, in any great business venture, failure precedes success. Car report that Artemis was struggling with problems big enough to push back the product plan after years.
The problem, as happened with the ID.3 line the night before that car came out, was software. Well, that’s the latest, greatest problem; Artemis has been through many struggles before getting to the software bit. Two months after Hitzinger launched, in December 2020, VW raised its EV output target from 50% to 70% by 2030. That requires a rethinking of VW Group’s entire platform strategy considering the much larger scale of production. Hitzinger only lasts six months at work, ousted in May 2021, allegedly because Audi believes its ideas “not suitable for profitable mass production” among other reasons. At that time, the speed of software development was said to be six months behind schedule, with the Car.Software division working on VW.OS 2.0 “not running at expected speeds.” Internal frictions are also noticeable and costly. VW commercial division plant in Hanover for the purpose of making the Artemis . car for Audi, Porsche and Bentley, but Car reported in January this year, Porsche paid a “small three-millionth amount” – like $100 million or more – to get out of an agreement that requires its vehicles to come from a Hanover facility.
So Audi effectively put Artemis in-house to lead vehicle development, and Car.Software turned into Cariad to bring VW.OS and VW.AC, which stands for Automotive Cloud, to market.
The first Audi car in Project Artemis is scheduled to ship by the end of 2024, a production version of Grandsphere concept. The ANE story says that the problems at the Cariad were caused by “slow progress on new software development”, so Audi won’t appear until 2026 at the earliest, with 2027 likely at the earliest. according to newspaper sources. And because this is a team-wide project, a lot of launch vehicles are at stake. Production of the Q6 E-Tron is said to have been pushed back a year, to September 2023. Porsche is building pre-production units of the car. power Macan – platform sibling to the Q6 E-tron – but an insider says Car, “Software is still missing.” The first Bentley EV to launch in 2025but Bentley’s transition to EV-only vehicles in 2030 “seems questionable;”
It is claimed that Audi will overcome the Landjet delay by bringing “a slimmer electric flagship” to the market by 2025. It will lack what is inherent. VW.OS . signature feature, Level 4 autonomy. That’s the plan coming to VW.OS 2.0, which VW wanted to complete last year. Instead, Cariad will begin a partnership with Bosch and will update VW.OS v1.2 to Audi’s flagship range.
It all sounds dirty, but remember, this is VW. The MQB platform launch problem in 2014, VW’s production director took over after 24 years at the company and held the position of director of Porsche. The software issues confronting ID.3 at launch caused some executives to lose their jobs and encouraged the VW Group Board of Directors to revise CEO Herbert Diess’ job responsibilities. MQB is working fine and VW is selling every ID.3 and ID.4 it can build. The Holy Roman Empire of car companies is no stranger to stumbling upon its own grand plans, but often turns things around. However, maybe a few years ago.
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