Reese’s Puffs has teamed up with the artist/designer KAWS, finest identified for his streetwear collaborations, to launch the first-ever KAWS x Reese’s Puffs cereal. The partnership will embrace two redesigned containers, each providing clients distinctive augmented actuality gaming experiences.
The primary co-branded cereal field dons a ‘KAWS COMPANION design that includes the model’s signature vivid orange field with a picture of KAWS character swimming in a Reese Cup stuffed with chocolate and peanut butter Puffs. The second field is delivered in a first-of-its-kind blue design that presents a picture of a KAWS character drawing in Reese Puffs.
Each containers come geared up with scannable QR codes that activate a singular AR recreation. As well as, the blue field incorporates a new ‘KAWPUFFS AR’ expertise that permits customers to enter the world of KAWS’ COMPANION, the place they interact in a recreation that requires them to crunch Puffs as they fall from the evening sky.
Picture Credit score: Reese’s Puffs/Normal Mills
