To date, few if any major auto service retailers have attempted to appeal to electric vehicle owners’ business. But recent survey results suggest that some of them could do better by focusing on EV-specific needs early on.
The results come from survey giant J.D. Power, through the US After-sales Service Index Study, last week. It found that satisfaction with aftermarket chains that provided maintenance, repair and full-service tires had declined.
Power is based on a rating based on ease of scheduling, courtesy, performance, facilities, time to complete service, and quality of work.
Goodyear 90% sustainable tire
Yes of course no engine oil to change on EVs. But Power found that these stores could make a lot of money by focusing on tires. It says maintenance, repair and tire replacement are all done at a much higher price point for electric vehicles than for internal combustion models. Tire repair showed the biggest difference, at 41% for electric vehicles, compared with 12% for other models. Tire maintenance (such as rotation) is at 49% vs 28% and tire change at 34% vs 21%, respectively for ICE models vs.
All of that points to a largely untapped business opportunity — one that could also make electric vehicle ownership easier and give dealers some healthy competition.
BMW X5 xDrive45e with FSC-certified Pirelli P-Zero tires
“Aftermarket service providers can benefit from an increase in the tire replacement and repair business as automakers deliver,” said Leonard Martin, director of automotive retail at Power. provide more electric vehicles.
Currently, the top-rated chains for such service include Christian Brothers with full service and maintenance. Goodyear Auto Service, Discount Tire, Jiffy Lube, Les Schwab and Midas topped the chart for tire replacement, followed by Costco. Ratings are based on 11,194 responses from vehicle owners between January and March 2023 with service performed in the previous 12 months.
Have a higher awareness of the importance of tires in the EV . range and effective, and California is looking at Performance standards for replacement tires. And as a study reported by SAE International noted last year, Fluctuations in tire pressure can cost electric vehicles more effective. So as automakers look to cut profits amid an EV price war is imminentTires that have the ability to keep traction is a very important thing.
