Fasig-Tipton announced on January 24th the hiring of Leif Aaron as director of digital sales. The company plans to launch its digital sales platform in the first quarter of 2022.
Aaron has been the stallion nomination manager for Juddmonte USA since 2018, managing the Arrogate book on stallions. Prior to Juddmonte, Aaron worked for eight years as an equity recruiter and account manager for Taylor Made Sales Agency. He graduated from the Darley Flying Start Program.
Fasig-Tipton President and CEO, Boyd Browning Jr. We are excited and optimistic about entering the digital sales environment and believe Leif is the perfect person to lead our efforts. contacts in the field of racing and breeding in the United States and abroad. He would be a great addition to the Fasig-Tipton team. “
Aaron commented: “I’m excited to be joining Fasig-Tipton and actively entering the commercial market once again. I believe there is great growth potential for digital sales in the US and looking forward to partnering with buyers and sellers as we launch and grow Fasig-Tipton’s Digital Marketplace.”
