Car companies will try a bold new strategy to build electric cars that people can actually afford
Tram not cheap. I mean, to be fair, there are no cheap cars anymore. average transaction price over $48,000but now “Luxury” electric car manufacturers is looking to capitalize on a market that is looking for cheaper electric vehicles. Tesla, Rivian, Discerning and even VinFast is planning to bring cheaper services to the US and more and more people are being denied high price electric car
However, these automakers are now planning to attract more affordable car buyers to buy their cars. Car News outlines exactly how each company plans to do that. Here’s what it says Tesla is planning to do so with a lineup that is mostly made up of older cars.:
The segment leader, Tesla, is promising to launch affordable models next year using an updated version of the compact car platform that underpins the Model Y crossover and Model 3 sedan, although the company has not provided details.
Tesla’s product lineup is aging rapidly, leading to a decline in U.S. sales in the first half of the year. Of Tesla’s five models, only the Cybertruck pickup truck is new. The Model Y, Model 3, Model S sedan and Model X crossover are still in their first generation. Tesla is also planning a dedicated robot taxi, without human drivers.
To be fair, Tesla is probably the hardest automaker to predict simply because The Unpredictability of CEO Elon Musk. All these plans can collapse at any moment.
Anyway here is what Rivian and Lucid has plans to launch cheaper models that will be positioned below R1T and R1S for Rivian and Air for Lucid, according to Car News:
Rivian Automotive has unveiled its more affordable models, the R2 midsize crossover due in 2026 and the R3 hatchback later this decade. The R2 is expected to start at around $45,000 before delivery, and the R3 will start at a lower price point, Rivian said. The startup expects sales to be flat this year for the R1T pickup and R1S crossover.
Lucid Motors will launch its second model, the Gravity large crossover, this year, with a starting price of around $80,000 before deliveries. But it also plans to launch more affordable models in 2026 on its midsize platform, with a starting price of around $48,000 before deliveries. Lucid expects sales of just 9,000 this year for the Air large sedan.
Final, Car News took a look at what to expect from start-up automakers like VinFast And GuideIt will be interesting to see how these two companies establish themselves in the market as they are still very new.
Vietnamese automaker VinFast plans to import multiple models into the U.S. market to join its only model on sale, the VF 8 two-row crossover. VinFast said its three-row VF 9 will go on sale this year, with smaller, more affordable crossovers to follow next year. S&P Global Mobility said the VF 8 had 1,500 registrations in the first half of the year.
Volkswagen Group-backed startup Scout Motors is considered one of the latest companies to enter the electric car manufacturing sector.
The first Scout vehicles will be SUVs and pickup trucks. The brand has shared few details other than the body-on-frame platform will be unique to Scout and the vehicles will be rugged. Scout is aiming for production at its South Carolina plant in late 2026, with sales starting shortly thereafter.
Only time will tell if this bet is correct. go down market will pay for These car manufacturers – or whether their plans will succeed, but one thing is certain: electric car makers need to do something to get more people behind the wheel of their vehicles.
Go straight Car News for full details on the plans these companies have for the future.
