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Porsche says transition to electric cars will “take years,” Audi refocuses on PHEVs


  • Porsche and Audi admit the transition to electric will take longer than expected
  • Audi says plug-in hybrids will be a stepping stone, especially in the U.S.
  • Both Porsche and Audi still plan to go all-electric

Two Volkswagen Group brands are now looking forward to EV Conversion took longer than originally expected.

Porsche previously said it aimed to have 80% of its car sales electrified by 2030, but the automaker said on Monday that this goal was only possible if customer demand and technological developments allowed it.

“The transition to electric vehicles is It took longer than we thought. five years ago,” Porsche said in a statement first reported by Reuters. “Our product strategy is set up so that we can offer more than 80% of our vehicles as electric vehicles by 2030—depending on customer demand and the development of electric vehicles.”

Meanwhile, Porsche will retain more internal combustion engine vehicles in its product portfolio.

2025 Porsche Taycan Turbo GT Weissach Package

2025 Porsche Taycan Turbo GT Weissach Package

“Our dual strategy is more important than ever,” Porsche said, referring to the continued development of both internal combustion and electric vehicles.

VW Group’s Audi brand still aims to have an all-electric lineup by 2033, but CEO Gernot Döllner said in an interview with Car announced on Monday that there will be an extension “transition” To get there, Audi is looking to plug-in hybrid car to help make that transition smoother.

“We realized early on that plug-in hybrids were a relevant project technology and now we see that the bridge is longer than we originally expected,” says Döllner.

Audi Q5 2025

Audi Q5 2025

The 2025 Audi Q5 plug-in hybrid is the only such model in Audi’s current lineup in the United States, but the automaker is planning to New generation of plug-in hybrid cars with an electric range of up to 62 miles, as well as a new family of internal combustion engines, according to Autocar. Premium Platform Combustion (PPC), Audi’s next-generation platform for new internal combustion models, recently launched with new a5 sedanA range-extending powertrain could also be fitted, according to Autocar.

While this transition phase could continue into the next decade, Döllner told Autocar that Audi still sees electric vehicles as the best long-term solution.

“We believe that, especially with the continued innovation in the battery electric vehicle segment, battery electric vehicles will outperform,” he said.

The automaker is still rolling out new electric models based on the Premium Platform Electric (PPE) shared with Porsche as it moves away from previous-generation electric models. like the Q8 e-tron.

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