iPhone 16 launch expected to bring big revenue to Apple; Over 90 million latest iPhones to be shipped in 2024
Apple’s iPhone 16 lineup is just a few months away. Looking at the tech giant’s launch pattern, one can expect the iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max to be officially launched in the first half of September. While Apple hasn’t revealed any information about its upcoming products, it’s not hard to assume that the company is betting big on the Apple Intelligence features it introduced during WWDC 2024. iOS 18, Apple’s next-generation operating system for iPhones, looks promising, and if reports are to be believed, the upcoming iPhone 16 lineup is designed around those AI features.
iPhone 16 series expected to drive surge in demand
According to a Bloomberg report, Apple is expecting the combination of the iPhone 16 and iOS 18 to drive a surge in demand, as provided by Apple Intelligence. The report revealed that the Cupertino-based tech giant is expected to ship more than 90 million iPhone 16 series units in 2024.
Apple is reportedly planning to increase production of the iPhone 16 series by 10% compared to the previous iPhone 15 series, indicating its confidence in the reception of the latest iPhones by users. At the core of this expectation is Apple’s strategy to seamlessly integrate Apple Intelligence features into upcoming iPhone models.
Read more: iPhone 16 Series Expected Release Date: Know When the New Generation iPhone Models Will Be Announced
Apple Bets Big on AI
Bloomberg’s report suggests that Apple wants to leverage these advanced AI capabilities to significantly increase the appeal of the iPhone 16 series. Over the past few years, major upgrades in the latest iPhone models have been limited to the ‘Pro’ models. This year, however, Apple Intelligence is said to be the biggest update in the iPhone 16 series and is expected to deliver similar results across each model, thus raising the ambition value of the non-‘Pro’ models.
Read more: iPhone 16 Pro models will get significant battery and fast charging upgrades
Among the touted capabilities of Apple Intelligence are useful tools like Writing Tools for proofreading and summarizing text, Image Playground for creating creative images, and Genmoji for creating personalized emojis based on text descriptions. These features will not only serve current iPhone users but also attract new consumers looking for a combination of advanced technology and user-friendly apps.
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