Brewer says: “Based on what I’ve seen in 2022 so far, I can say that demand for fun and colorful underwear is still growing. than their colorful counterparts. I think brands are realizing that women want to be bold and experiment with all of their wardrobes, including their underwear drawers. “
Color played a huge role in Dora Larsen’s design process, but Larsen says she’s noticed new patterns popping up. “Colour-wise, we see a huge demand for bright green, which is interesting, as you wouldn’t normally consider green a typical color for your interior,” says Larsen. y — it’s not as feminine as pink or berry.” “Customers are looking to experiment more with their color options and look for colors you can’t normally find everywhere. The classic look you’ve come to expect from lingerie is gone. out of the window — these days people want to dress for themselves, in options that are comfortable, experimental, different, and unique.”
