There isn’t a fashionista we know who doesn’t buy or want something. Totemmagic in their wardrobe this year. It’s hard to avoid seeing the Stockholm-based brand on all our feeds—everyone from our favorite influencers to Rosie Huntington-Whiteley (a longtime fan) and Katie Holmes sports brand has been seen late. sure the label 2023, it’s easy to see why. Our approach to dressing definitely turns classic basic and seasonal staples like never before. Of course, it’s been happening slowly for a while, but more than ever, people are considering buying with Sustainability and longevity in mind. And that’s exactly what Totem do the best.
Founded by fashion blogger Elin Kling in 2014, the brand makes classic staples with clean, recognizable angles, from cotton fabric and wear forever jacket ARRIVE boots and even tight pants. The Toteme palette is neutral, with camel, chocolate, black, cream and gray, but the real focus is on the shadows. Perhaps the key to its popularity is that all the details play softly in proportion so that they are wearable but immediately have an expensive look. take camels cloak(an icon in progress)—it has exaggerated lapels, a wide waist and ankle-length tie, making it stand out but still simple.
