But what if you are an individual? You can put pressure on these big retailers by contacting the company or commenting on their social media posts. You might also consider spending 15% or more of your personal fashion spending on Black-owned brands.
It’s also important to note that the financial impact of COVID-19 has generally hit harder for Black-owned brands than others, as illustrated in the figure below by Mona Chalabi. The New York Times opinion article”The way we spend tells us whose lives matter” delve into one of the reasons: the inequality surrounding the stimulus packages. Thinking long-term in terms of positive economic change for the Black community, it’s important to support these businesses right now so we don’t lose them due to pandemic-related financial difficulties. To that end, we’re listing some of our favorite businesses here in the fashion category. shop if you can, and if not, bookmark it to view later, knowing that your purchase is more than just satisfying your shopping habits.
