15 Damson Madder pieces we’re adding to our summer wardrobe

When it comes affordable fashion brand create waves everywhere London, Damson Madder is definitely having a moment. Known for its trendy yet wallet-friendly products, the brand has captured the hearts of both celebrities and fashionistas everywhere with its distinctive designs, bold prints and Very cute accessories. So when Anya Taylor-Joy was spotted wearing the brand Lola shirt (£75) in a bow print, it cements the brand’s position as a name to know for the season ahead. And believe me when I say that people took notice.

Founded in 2020, Damson Madder quickly became synonymous with playful fashion, captivating those who love a fun style of dressing. Choose the brand’s high quality, lasting handmade pieces, from lace tops to contrasting printed dresses, really suit me—I’m a modest dresser, and cute printed maxi dresses are the first pieces I notice . Championing transparency and ethics with a focus on timeless design and attention to detail, Damson Madder has become synonymous with quirky charm, and we’re big on that.

Take for example Mary L Jean (pictured below), who effortlessly paired a strapless white Penelope apron dress with classic black. Mary Jane Apartment, a perfect example of how to elevate vintage-inspired style, don’t you agree? Then there’s Olivia and Alice Minns with a slightly more playful style, mixing colorful stripes. linen pants with brand leopard merchandise bags. If these looks don’t say “Saturday picnic in the park”, then I don’t know what does.

From casual to sophisticated evening wear, the brand’s pieces make it easy to transition from one occasion to the next, demonstrating their versatility. With Anya Taylor-Joy at the helm, we predict the brand will truly have a great summer.

So whether you’re drawn to classic silhouettes or bold prints, Damson Madder has something for everyone and what’s more, it won’t break the bank.

Below I’ve rounded up some of our favorites from the brand, so keep looking out for the Who What Wear’s UK team’s picks.

Shop our favorite Damson Madder pieces: