Since Sophia Amoruso first founded the brand in 2012, Nasty Gal has been a vivid memory of my adulthood. It’s like a prelude to the wave Brands on Instagram We see a lot these days — where buying into the biggest social media-driven trends is just a matter of opening an app. As a college student on a tight budget, Nasty Gal is a regular part of my wardrobe—especially when club dancing is on the agenda. Then, through a series of unfortunate events, the company went bankrupt in 2016, and later became another retail arm of the Boohoo fashion empire.
Since it crashed, I have to admit I’ve forgotten about it. A wide range of affordable, trendy fashion brands were launched during this time, and I started looking elsewhere. But as shopping became part of my daily routine as a marketplace editor, Nasty Gal became a constant in my sights. In the years since I last shopped at the site, it has undergone a transformation — the selection has become more “adult” with more timeless staples, and the brand has improved its offerings. its services with the addition of timely collaborations (the collaboration of celebrity stylist Maeve Reiley is the most recent). In the end, the re-focus from teen bopper fashion to more high-end trends forced me to give it another chance and see if that brand was another brand I should add to my rolodex shopping. your current one or not.
To give me (and all of you, of course) an idea, I ordered a bunch of items and gave them a test run. For my honest thoughts and reviews of the findings given at the top, keep scrolling.
