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Uvalde family sues Instagram and Activision for gun advertising


The families of students shot at Robb Elementary School in 2022 filed a lawsuit Friday accusing Instagram, the publisher of the popular “Call of Duty” video game and maker of the rifles of selling automatically helps train and equip teenage gunmen who commit crimes. Massacre.

The unusual lawsuits were filed on the second anniversary of the elementary school shooting, which 19 fourth grade students and 2 teachers died in their classroom by an 18-year-old gunman who had purchased his weapon — an AR-15-style rifle — days before, as soon as he was legally able to.

While much of the attention following the shooting has been about the police’s inadequate response, two lawsuits – one in California, the other in Texas – focus on the gunman and the companies he frequently interacted with leading up to the shooting. The suit claims that each company participated in “grooming” the teenager to become a mass shooter.

Together, the lawsuits are among the most far-reaching actions brought in response to the growing number of mass shootings in the United States. The California lawsuit, named for publisher Activision, appears to be one of the first to go after a video game maker for helping promote weapons used in mass shootings. .

The lawsuits argue that the gun manufacturer, Daniel Defense, would not have been able to connect with the gunman, a socially isolated teenager living in rural Texas, without the help of public companies. technology and video games.

An Activision spokesman said in a statement Friday that “we express our deepest sympathies to the families” in Uvalde, but added that “millions of people around the world enjoy video games death without turning to terrible acts.” The other companies did not immediately comment.

The Uvalde family is represented by Josh Koskoff, a former attorney Challenging gunmen about mass shootings. In 2022, Mr. Koskoff achieved a $73 million settlement with Remington, maker of another AR-15-style rifle used in the Sandy Hook elementary school shooting that killed 26 people in Connecticut in 2012.

“Daniel Defense is a predator but cannot reach his prey without the help of other third parties,” said Mr. Koskoff, who also represents the Uvalde family. in a lawsuit filed this week over the police response.

The families announced a $2 million settlement with the City of Uvalde earlier this week, which they reached without filing a lawsuit.

The new cases must overcome significant obstacles. There is a section of federal law called Section 230 that has largely insulated online platforms from lawsuits over content posted by others. And a 2005 federal law gives gun manufacturers broad protections from liability for shootings.

Mr. Koskoff used exceptions in the 2005 law for the Sandy Hook case. That suit, like the new suit on behalf of the Uvalde family, focuses on marketing weapons.

Makers of violent video games have overcome previous attempts to link them to real-world violence based on the graphical content of their games. The lawsuits filed Friday instead focus on violent first-person shooting games as a form of advertising for the weapons they depict.

Documents that emerged in the Sandy Hook case show there was a licensing agreement between Remington and Activision, the producer behind the realistically violent “Call of Duty” series.

The marketing potential for real-world weapons in “Call of Duty” is also evident. a suit brought in 2022 by victims of a mass shooting at a parade in Highland Park, Ill. According to that lawsuit, the gunman in that incident was a gaming enthusiast, although Activision was not named as a defendant.

The Uvalde family is suing Activision and Instagram, as well as their parent companies Microsoft and Meta, in California because that is where the alleged conduct occurred, their attorney said.

According to the lawsuit, the Uvalde gunman spent significant time playing “Call of Duty,” including a recent version of the game that prominently featured the model of rifle sold by Daniel Defense that the gunman used.

The lawsuit argues that the game allows players to try realistic simulations of recognizable firearms in the real world, making Activision “the most effective and efficient marketer of assault weapons in the United States.” ”. Instagram allows Daniel Defense to promote its products through its social media presence even though the platform officially bans firearms advertising.

“Refuse to be a victim,” one of the gun company’s Instagram posts read, accompanied by an image of a person taking an assault-style rifle out of the trunk of a car.

The lawsuit argues that Meta allows gun manufacturers to bypass advertising bans and market directly to children, through “organic” content and social media influencers.

The California lawsuit is one of the first to attempt to link social media companies to mass shootings. In March, a similar lawsuit – accusing YouTube and Reddit of helping equip, train and radicalize an 18-year-old white gunman who killed 10 black people in Buffalo, NY – survived efforts by the companies to dismiss the case. (The companies are attractive.)

The intersection of social media and gun culture has increasingly become a focus of attention for gun control advocates.

“The theory here is that they were responsible for the shooter’s addiction, and then, through his addiction, radicalized him,” said Eric Tirschwell, a top attorney for Everytown for Gun Safety. turned him on and helped equip him to carry out this deadly attack.” gun control advocacy group representing the Buffalo family. The group has also been involved in litigation against Daniel Defense and police officers over the Uvalde shooting.

Everytown has also sought to work with social media companies to limit gun-related content, said Justin Wagner, a former prosecutor and senior director of investigations for the group. “We tried to build common ground at least on child protection,” he said.

Mr. Koskoff, along with another attorney, Erin Rogiers, are representing most of the families of the children killed or injured in the Uvalde massacre. They have filed a lawsuit against Daniel Defense in Texas, which sold his rifle online and shipped it by mail, as well as against the Uvalde gun store, Oasis Outback, where the gunman picked up the rifle and Buy a second gun.

The lawsuit alleges Daniel Defense violated Texas law by offering to sell weapons to the gunman before he turned 18.

Records show an email was sent to the gunman, Salvador Ramos, after he placed the rifle he wanted, a DDM4v7, in an online “shopping cart” on the Daniel Defense website but had not yet purchased it . At that time he was still 17 years old.

“Hello Salvador, are you having trouble?” The company’s emails were read, according to the Texas lawsuit. “Your DDM4v7 is ready in your cart!”

Daniel Defense, a family business based in Georgia, has History of provocative advertisingand has been successful with the model of online ordering of military equipment directly to consumers with just a few clicks. As a small player in the booming U.S. AR-15-style rifle market, the company prides itself on the quality of its weapons, which are significantly more expensive than other rifles on the market. school.

According to court records, the company also actively sought to connect with new customers through social media and “Call of Duty.”

According to the California lawsuit, in November 2021, the gunman in Uvalde downloaded a version of the video game titled “Call of Duty: Modern Warfare,” which featured DDM4v7 on its opening title page. it, according to the California lawsuit.

“Within a week of downloading Modern Warfare on November 5, 2021, the shooter’s phone showed a growing obsession with game-related weapons and accessories,” the lawsuit claims know.

The lawsuit does not specify how the plaintiffs gained access to information stored on the gunman’s phone. But the profiler uses that information, specifically for what it describes as the gunman’s search history and Instagram usage.

According to the complaint, by December 2021, the gunman was looking at Daniel Defense guns, researching the specific model he would use in the massacre and saving money to buy it. At that time, he used Instagram frequently, often in the middle of the night.

According to records, he bought the rifle on May 16, 2022 – 23 minutes after midnight on his 18th birthday.

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