Logo Twitter Inc. seen behind a phone displaying the company’s mobile app. A blue badge with a white check mark is an indication that the account has been verified.
Michael Nagle | Bloomberg | beautiful pictures
Twitter will relaunch an improved version of its Twitter subscription service Blue on Monday at a higher price for Apple users, the company said in a tweet on Saturday.
The revamped service will allow subscribers to edit tweets, upload 1080p videos, and get a blue check mark after verifying the account. Twitter did not explain why Apple users are being charged more than others on the web, but there have been media reports that the company is looking to offset the fees charged in the Apple App Store.
The original blue checkmark is given to companies, celebrities, government organizations, and journalists verified by the platform. After Elon Musk bought Twitter for $44 billion in October, he launched a service that issues green checks to anyone willing to pay $8 a month. But it was flooded with impersonating accounts, including those impersonating Musk’s businesses Tesla and SpaceX, so Twitter halted the service a few days after launch.
The relaunched service will cost $8 a month for web users and $11 a month for iPhone users. Twitter says subscribers will see fewer ads, be able to post longer videos, and have their tweets stand out more.
—Associated Press contributed to this report.
