The new Alfa Romeo Milano electric SUV is a great use of one of the most beautiful automotive logos

Have a lot of Good graphic design is available in the automotive worldespecially when it comes to logo and nameplates used by different companies. Alfa Romeo badge has been around since 1910 and it combines the Milan cross symbol with a snake holding a person in its mouth. (No matter how it seemsit’s clear that humans are being reborn, not eaten.) Now, the Italian brand has unveiled its first all-electric production car, the new Milano compact crossover, and its grille Its a genius use of the brand’s branding.

Like most other Alfas in history, the Milano has a triangular shield grille in the nose, but instead of the usual mesh or grille bars, the air intake is formed by an insert. Has a snake and cross logo. Well, the logo is actually cut off outside of the dashboard, it’s like Alfa’s designers used a cookie cutter on the model. It’s something I’ve never seen before and I think it looks great.

The Milano will also be available with a gas engine, and those models will have a different grille treatment. Obviously classic. Instead of a snake design, the grille of the Milano gas is completely inserted with mesh with a large Alfa Romeo lettering placed in a corner in the middle. Alfa’s cursive font lettering was used for the first few decades of the brand’s existence, and the design is reminiscent of some of Alfa’s most iconic road racing and sports cars.

Aside from the grille, the rest of the Milano’s exterior design is interesting, to say the least. I’ll let Alfa’s press release speak for itself here:

Alfa Romeo’s stylists modeled this ‘skin’ with painstaking handwork on the mechanical parts, departing completely from the concepts of cold rationality prevalent in the class, to breathe life into a curvy and interesting design that attracts attention at first sight. This creates a real emotional connection between the driver and the car, even going as far as an intense desire to caress it.

Sure. It has a scowling face with long LED headlights that wrap around creating small intakes on each side of the grille and a large gap in the lower bumper. The car’s body is shaped smoothly and beautifully, and the rear door handle and rear door handle are hidden in the boot C-pillar creating a de rigueur floating roof design. “The stumpy tail” was inspired by Giulia TZ, with a thin bar that wraps around the edge of the hatch, which houses the taillights. At 164.2 inches long and 59 inches tall, the Milano is about the size of a Kia Soul and has short overhangs with large wheels pushed toward the corners.

While not as exciting, the Milano’s interior looks quite nice. 10.3-inch tilting touchscreen driverand a 10.3-inch digital gauge cluster housed in a wraparound “telescopic design” reminiscent of giant classic gauges. There’s a row of physical buttons below the center screen, and gearshift and engine start buttons on the tall, thin center console. The Milano is available with Sabelt sports seats that look really great and the air vents feature the snake logo and are shaped like a four-leaf clover, a classic Alfa motif. Alfa says the Milano has the most spacious cargo compartment in the segment and the rear seats look pretty nice too.

Milano runs on the same CMP platform as other Stellantis products such as Jeep revenge And Fiat 600e. The electric version of the Milano is called the Elettrica and it combines a 54 kWh battery pack with a single electric motor that produces 156 or 240 horsepower, depending on specification. Alfa says the lower-powered version has a range of 255 miles on the European WLTP cycle – pretty good for a small car – and it can be recharged with up to 100 kW for charging from 10 to 80 percent in less than 30 minutes. The Veloce trim features sport-tuned steering and lowered suspension, larger brakes, 20-inch wheels with performance tires, and a self-locking mechanical differential.

Then there are the Ibrida hybrid models, which combine a turbocharged 1.2-liter inline three-cylinder engine with a 48-volt lithium-ion battery pack and a 21 kW electric motor integrated into a 6-speed dual-clutch automatic transmission. grant. Total output is 136 horsepower and the hybrid version will be available with front- or all-wheel drive. While Alfa doesn’t offer any range specs, it says the Milano Ibrida can reach speeds of 93 mph on electric power alone.

It looks like Milano won’t make it to our shores, which is a shame. This ‘lil crossover seems to have more personality Alfa Romeo Tonale is larger and it Dodge Hornet siblings, not to mention many other small cars in the US, but it will almost certainly be a tough sell for most American consumers. Hope that Giulia electric car And Replaces SUV Stelvio Coming out in the next few years will have a lot of Milano appeal.