Bob’s Watch
Bob’s WatchRolex’s largest e-commerce retailer and pre-owned luxury watches have compiled an in-depth article report from sales data over the past decade and analyze how Rolex values have performed in the secondary market throughout the period. What they found was amazing!
While the company analyzes the performance of all Rolexes, two models stand out in particular. The Submariner Ref in stainless steel. The 16610 is easily the best-selling Rolex of that period, while the Daytona is the highest-rated model, with an average pre-owned price of over $30,000.
It’s no surprise that Rolex is in demand. After all, it is the most famous brand in the world. What is surprising, however, is how well the watches have performed when compared to other investments over the past decade. They evaluated the data with percentage increases for gold and real estate, based on the inflation-adjusted value for gold from macrotrends.net and median sale price data for homes sold in the United States from the Federal Reserve’s Economic Data Database (FRED). It turns out that Rolex watches are significantly superior to both.
“We were surprised by how highly valued the values were,” Paul Altieri, founder and CEO of Bob’s Watches, said in an interview with Barron’s. “We were hoping to make the top three, so we’re glad it came out on top.” They then evaluate the data with percentage increases for gold and real estate, based on the inflation-adjusted value for gold from macrotrends.net and median sale price data for homes sold in the United States from the Federal Reserve’s Economic Data Database (FRED). It turns out that Rolex watches are significantly superior to both.
