Amazon’s Prime Big Deal Day event runs Tuesday, Oct. 10 at 3 a.m. ET through Wednesday, Oct. 11.
Since 2015, Amazon has held one Prime Day event per year, running two days in July. There have been only two exceptions: In 2020, Amazon delayed Prime Day to October due to the COVID-19 pandemic. And in 2022, after the usual July sale event, Amazon added a second event in October called the Prime Early Access Sale, to kick off the holiday shopping season. This is the second consecutive year that Amazon is holding a second Prime Day event in the same year, with Prime Big Deal Days.
