Tesla is offering a $1,000 discount to Cybertruck reservation holders who place an order or lease for another model. The new discount does raise a few questions in the wake of the Cybertruck Delivery Event. Why would someone purchasing a Cybertruck want to buy another vehicle immediately? How long are reservation holders going to wait before receiving their post-apocalyptic pickups?
This discount is being offered to customers who made a reservation before the live-streamed delivery event. To take advantage of the $1,000, an order must be made for a new Model 3, Model Y, Model S or Model X before the end of this year.
It’s still clear that there’s a lengthy wait for a Cybertruck. The rear-wheel drive version of Tesla’s pickup won’t be hitting the road until at least 2025, according to the automaker. The RWD Cybertruck is also the most affordable trim, starting at $60,990, and likely has the most reservations.
Due to mixed messaging, Tesla’s claimed production capacity for the Cybertruck is essentially unknown. The company told Reuters that it is aiming to build 125,000 pickups per year. However, Elon Musk told eccentric podcast dude-bro Joe Rogan that Tesla is aiming to pump out 200,000 Cybertrucks annually. So far, the company has delivered 12.
It makes financial sense from Tesla’s viewpoint to push tried and true products to the automaker’s most zealous supporters. Those holding reservations might not care about numbers on spreadsheets and the company’s bottom line. Tesla fans could grow frustrated by being encouraged to spend even more money while waiting for the transformational electric pickup they were promised.
