Tesla dropped a target to deliver 20 million vehicles a year by 2030 in its latest impact report, another sign that the company is scaling back its auto ambitions as it shifts focus to robotaxis.
Musk said in 2020 that Tesla expected to sell 20 million cars by the end of the current decade – nearly double the number of cars sold by Toyotathe world’s largest automobile manufacturer.
“Our goal is to produce and deliver 20 million vehicles per year by 2030. To achieve this goal, we need to make our products even more accessible,” the company said. , and reiterated its goals in its 2022 impact report.
However, Musk and company changed tactics, focusing on autonomous driving technology as the main growth driver for the company, with the automaker. preparing to launch its robotaxititled “Cybercab”, on August 8.
CEO Elon Musk last month said Tesla would use existing product lines for new affordable vehicles, as it backed away from more ambitious plans to produce an all-new model expected costs 25,000 USD. The company’s shares fell about 2% on Thursday.
After years of growing at a breakneck pace, Tesla has achieved growth as demand for electric vehicles eases and competition intensifies. In a restructuring effort, the electric vehicle maker has laid off more than 10% of its staff to focus on robotaxis, humanoid vehicles robot and automation technology.
Reuters first reported in April that Tesla has canceled its long-promised cheap car which investors are counting on to fuel its evolution into a mass-market automaker, rather than focusing on robotaxis.
Tesla’s sales push and a series of price cuts helped it sell 1.81 million vehicles last year, up 38% from 2022, but well below its long-term growth target. is the 50% that Musk set three years ago.
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