MARANELLO, Italy — Ferrari The Italian luxury sports car maker’s chief executive said on Friday that it will use the new production site to increase production flexibility and shorten the time needed to develop and launch vehicles. new car model, instead of increasing production.
Ferrari’s electronics building in its hometown of Maranello, northern Italy, where the company has invested about 200 million euros ($214 million), will also produce its first all-electric car (EV), expected to is expected to launch later this year. next year.
“This building will allow us to shorten the time to market or develop products,” CEO Benedetto Vigna said at the factory inauguration, adding that the two activities sometimes overlap. cross over existing assembly lines.
Vigna said Ferrari is not driving volume but value.
“So basically, more money per car,” he said. We want to grow the company, not because we increase numbers.” At the same time, he added that an important tool to increase revenue from car sales is personalization.
Personalization is the touch that customers request to make the car model better suited to their preferences, both inside and out.
“We wanted to have more flexible tools, technology tools… to meet the more personalized needs of our customers,” Vigna said.
Reuters reported earlier this week that Ferrari’s first electric car will cost no less than half a million euros and that a second electric model is under development.
The new 42,500 square meter (457,466 square ft) facility, which complements the existing facility in Maranello, gives Ferrari an additional car assembly line. It raises the company’s overall theoretical output capacity to about 20,000 cars per year, compared with the less than 14,000 it will deliver in 2023, Reuters reported.
The company will also produce key components for electric vehicles at the new factory, including axles, motors and battery meeting.
However, it will also use it for production mixture and traditional combustion engine models, as the company plans to offer in the future a combination of these three engine types to serve different types of customers.
“The factory…reflects the principle of technological neutrality,” Ferrari said in a statement.
It “will allow Ferrari to reorganize and reallocate all production activities more efficiently between existing facilities in Maranello, increasing its ability to quickly adapt to production needs,” it added.
The new factory will roll out its first cars in January next year, Vigna said, while series production of Ferrari’s first electric car will begin in January 2026.
