A Starbucks successor is opening in Russia – with a similar logo, some customers may feel the same way.
Stars Coffee officially launched in Moscow on Thursday, 24 hours before stores begin welcoming coffee lovers.
The original brand was one of the big corporations has left Russia next Vladimir Putin’s Invasion of Ukraine.
Rapper Timati and restaurateur Anton Pinskiy have purchased the property and are using the same locations.
Starbucks has 130 stores in Russia and nearly 2,000 employees. Mr. Pinskiy said it will reopen gradually this month and next.
Coffee shops are reopening in similar locations
The new logo features a woman with a star on her head.
Banned from using the actual Starbucks logo, Timati said it wanted to find continuity.
The brand, with its round shape and “feminine” color, contrasts nicely with the brown, “masculine color,” he said.
However, it is only brown on the outside. In the middle, it is green.
“If you compare, then outside of the circle you won’t find anything in common,” Mr. Pinskiy said.
However, he admits that “people’s perceptions can be different”.
Starbucks declined to comment on the similarity between the logo and the name.
Rapper Timati, company co-owner
Mr. Pinskiy said Stars Coffee is importing its beans from Latin America and Africa, while suppliers of other items are based in Russia.
“We just found other suppliers, found the right roasters, and because the bartenders mixed it all correctly, we have
products that we think will compete,” he said.
The joint venture follows the strategy of revives closed McDonald’s stores under a new name but with many of the same menus.
