The name eMas7 is circulating on social media and is said to be used as the name of Proton’s first electric car expected to launch later this year. This is based on the name registered on the Malaysian Intellectual Property Office (MyIPO) and is consistent with eMas (stylized e.MAS) brand for electric vehicles of national automaker.
Before we get to the main point, however, it should be said that Proton has a habit of filing a variety of names for MyIPO to keep competitors guessing about what will happen, or just to keep its options open. Over the past few years, the company has also filed for the names S3, S30, S300, S5, S50, S500, C5, C50, V5, V70, PS3, among others, none of which have been taken.
As it has been pretty much confirmed that the first eMas model will be based on Geely Galaxy E5The number 7 in the rumored name would make sense, as this is a C-segment SUV (slightly larger than the X70). However, considering we also know that Proton will launch a PHEV model as early as next year – likely based on the Galaxy L7 – we tend to believe that eMas models will have the prefix in their name.
It could be, for example, the Proton eMas E7 for the electric model, and perhaps the P7 (or L7) for the PHEV. Such a naming convention would allow for more flexibility and room for growth, rather than attaching a numerical suffix directly to the sub-brand name. Proton has announced that it has no less than five more eMas models based on the company’s new GMA platform will launch after the first electric car model.
So guys, do you like the name eMas7 or eMas E7 for Proton’s upcoming electric SUV, or do you have any other suggestions? Comment below!
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