For Fiat fan around the world, it’s the dawn of a new age dolphin: The Italians won’t make gray cars anymore.
Olivier Francois, managing director of Fiat and global marketing director of Stellantis, stated: “It is quite a bold move, but one that you can expect from the ‘brand of joy,’ color and optimism”. manufactures gray cars Fiat… Fiat wants to inspire people to live optimistically and positively, and this will also be one of the missions of the new Fiat 600e, the electric car for family and friends. friends.”
The first Fiat model to remove gray from the color palette is the upcoming new electric 600e.
But still a colorful color appetizer selections, inspired by “the new Dolce Vita values and the Italian DNA embodied by the Brand.” The current Fiat range — New 500, 500 Hybrid, 500X, Panda and Tipo — will be available in Gelato white, Sicilian orange, Paprika orange, Passione red, Blu Dipinto di Blu, Italia blue, Venezia blue, Rugiada blue, Foresta blue, Yellow Pink and Black Cinema. Francois says: “They all have a name that evokes beautiful Italian landscapes and a dolce vita mood.
Gray has historically been a popular shade – Fiat says it is the is the most famous color because new car in the UK. It represents more than one in four new cars sold in the UK by 2022, company said. In the U.S., nearly one in five cars is sold, and automakers roll out one the new generation of gray is trying to be more interesting.
