Guerlain is venturing into the world of non-fungible tokens with the creation of its personal non-profit NFT assortment and an public sale to help biodiversity. The digital belongings created with the MNSTR company showcase the work of 4 artists, Liu Bolin, Lauren Moffatt, Sabrina Ratté and Constance Valero, on the Tezos blockchain. This blockchain, specifically, was particularly chosen as a extra environmentally pleasant choice to mainstream options.
The entire earnings generated by the sale of those NFTs will go in the direction of supporting the GoodPlanet Basis and its mission to create an experimental backyard devoted to the research and safety of biodiversity.
Luxurious manufacturers of all types at the moment are minting their very own NFTs to create priceless, irreplicable experiences for purchasers that in the end amplify model consciousness, engagement and gross sales.
