Naza Automobile Group aims to surpass RM1 billion in sales by 2023, the next third Suzuki model for Malaysia
Naza Automotive Group aims to surpass the RM1 billion revenue mark by 2023, which will be driven by pent-up demand and backlog of orders for both new and used vehicles. New Straits Times report.
While the Naza Group has expanded to diversify into other business areas over the years such as real estate, infrastructure, telecommunications as well as food and beverage, the automotive business continues. Continuity is the core activity and the largest contributor, accounting for 65% of the group’s total revenue. Naza Automobile Group President Datuk Jasmy Ismail told New Straits Times.
“Until 2022, the auto business has reached RM600 million although it has been a difficult year for the industry. It (the growth) will continue. In fact, we have just completed our business plan for next year and set a target to grow our auto business by 2023. The goal is to hit over RM1 billion,” said Jasmy.
Jasmy said the backlog of new car deliveries was due to a global chip shortage, however uncertainty over the new car business provided a positive breakthrough for its used car business. corporation, Jasmy said.
“Over the past few years, global chip supply problems have created demand in this business. We expect a strong year for our refurbished vehicle business next year with at least two to three times growth in vehicle sales,” he continued.
Naza Group is investing RM 30-40 million over the next two years to streamline operations, digitize its business, as well as to maintain and renew its facilities, Jasmy told New Straits Times.
“The principals want us to improve our physical galleries. We are currently working on this for Maserati and will soon do so for NZ Wheels, our dealer for Mercedes-Benz. Anything that involves investing in maintaining or improving corporate identity (CI) is going to be very expensive as we are working with premium brands,” he said, noting that the CI renovations can account for up to 40% of the total planned investment.
With the time of the car group re-introducing Suzuki cars under subsidiary Naza Eastern, which took place early last year during the pandemic, Jasmy said he believes in the growth potential of the Japanese brand and the group has positioned Suzuki as a lifestyle brand with introduction Swift Sports and Jimnyhe say.
Currently, Suzuki sells 30 to 35 vehicles a month, and Naza Automotive Group aims for the brand to achieve monthly sales of about 60 units next year, Jasmy said. Berita Harian. The group is also planning to add a third model to the brand’s lineup in Malaysia, and this model will occupy a different segment than the Swift Sport and Jimny already on sale, Jasmy said.
Models like Alto and Baleno are Japan- and India-centric models respectively, so the potential addition to the Malaysian-market lineup could be third generation S-Crossa C-segment SUV aimed at the European, Latin American and Asian markets.
Another possibility is the Grand Vitara, a B-segment crossover being co-developed with Toyota Urban Cruiser HyRyder through Toyota’s partnership with Maruti Suzuki.
