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Mode of operation It is a very popular product and is purchased by many people fashion destination, but to this day it remains a luxury beauty destination. Yes, that’s right. The brand has revealed its beauty section — a thoughtful and precise selection of premium skin care, makeup and hair products. While adding new products from The Row, Staud and any other cool-girl brands to your cart, you can also add products from equally sought-after beauty brands like Ami Cole , Vintner’s Daughter, Augustinus Bader, Crown Affair, and many more. It is a luxury lover’s dream.
As exciting as this announcement is, it’s not a surprise. In fact, this venture has been highly anticipated since it was announced that Jessica Matlin, podcast host and former beauty editor, would be directing it. In a statement on the company’s website, Matlin shares the ethos behind Moda Operandi’s expansion into the beauty sector. “Everything you will see is deliberately chosen because it is the best in its category (read: it works!) or has something uniquely inspiring to offer,” she writes. “You won’t find something simply because it’s ‘new’—fresh for the new is one of my favorites. Our edit includes established and emerging brands. that we believe deserves a place in your beauty wardrobe.”
In the meantime, check out a selection of our favorites from Moda Operandi’s new beauty section. Whether you’re looking to improve your current routine or are curious about the Internet’s most heavily advertised products, this is the beauty destination for you. Let’s go shopping.
